All products in the All Things Pure line have been awarded the much-coveted Natural Products Association (NPA) Seal. This seal helps consumers identify products that have met the standard set of guidelines based on natural ingredients, safety, responsibility and sustainability to qualify them as being truly "natural" products. The NPA is the nation's largest and oldest non-profit organization dedicated to the natural products industry.
An NPA certification Seal tells the consumer that every single ingredient used in a product upholds the essence of the natural standard, which is based on:
Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.
Responsibility: A product labeled "natural" should use no animal testing in its development.
Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging. Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral) with absolutely no petroleum compounds. That's why we call it the real-deal-seal.